The share price of India’s largest power company is up after the company entered a partnership deal with the leading artificial intelligence customer relationship management (CRM) firm Salesforce. On Thursday, Tata Power Company Limited rose to ₹400.30, up by 3.77% from the previous close of ₹385.75.The stock also climbed by more than 5% over the past five trading days. AI-Powered Platform for Managing Partners, Customers and Operations The company’s stock rallied after Tata Power inked a strategic collaboration with Salesforce. The California-based company is behind the enterprise platform Agentforce that builds, deploys and manages AI agents for a range of use cases, including customer service. The deal involves the deployment of Salesforce’s AI-powered platform to build an integrated digital ecosystem for managing the partners, customers and operations of Tata Power’s renewable energy subsidiary, Tata Power Renewable Energy Limited (TPREL). Tata Power and Salesforce will work together to create agentic AI-led workflows for customer and partner contact center operations as the Indian power company witnesses accelerated adoption in its solar power segment. “Digital capability is a critical enabler of scale, speed, and customer trust. Leveraging Salesforce’s AI-powered platform, we are transforming customer and partner journeys with greater transparency and agility, while strengthening operational excellence,” said Tata Power CEO, Dr Praveer Sinha. “Together, we are building a future-ready clean energy ecosystem that advances India’s net-zero ambitions.” Future-Ready Salesforce’s South Asia president and CEO, Arundhati Bhattacharya, said that the partnership will tap on the power of data, artificial intelligence and automation. ”The path to a sustainable future is being paved by visionary enterprises that are embedding intelligence, agility, and customer-centricity into the core of their operations,” Bhattacharya said. “Tata Power’s digital-first approach to accelerating India’s green energy mission exemplifies how technology can be a powerful catalyst for national transformation.”
