Blockchain payments giant Ripple has initiated a share buyback program that positions the company at a substantial valuation of $50 billion. Ripple Revives Share Buyback Effort According to a Wednesday report from Bloomberg, Ripple plans to repurchase up to $750 million in shares from both investors and employees. The plan is set to run through April, as disclosed by sources familiar with the situation. This new buyback effort follows a previous attempt in September, when Ripple aimed to buy back $1 billion worth of shares. However, that initiative fell short, as the company’s participation rate was notably low compared to earlier rounds of tender offers. Related Reading: XRP Price Outlook: Analyst Foresees New All-Time Highs Above $40 In 2026 During that attempt, Ripple had valued the company at $40 billion but struggled to attract interest from current shareholders, suggesting that many were reluctant to part with their stakes in what they believed to be a promising venture. Despite the recent buyback news, the blockchain payment company has consistently maintained that it has no plans to take Ripple public in the United States. Meanwhile, a growing number of crypto firms, including giants such as Circle (CRCL) and Gemini (GME), have launched their own initial public offerings (IPOs) in the US over the past year, amid a notable shift toward a pro-crypto environment among regulators. XRP Price Sees Minor Recovery In connection with the buyback announcement, XRP, Ripple’s associated digital asset, experienced a slight rebound, reaching approximately $1.39 at the time of writing. Related Reading: Top Analyst Suggests Solana May Surpass XRP In Market Value: Here’s Why And When However, the fifth-largest cryptocurrency by market capitalization continues to face challenges in all time frames, recording losses between 4% and 5% over the past seven to fourteen-day period, respectively. Featured image from OpenArt, chart from TradingView.com